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Making with MoMA
Making with MoMA was a kids arts & crafts line for the MoMA Design Store in 2018.
Done in collaboration with Todd Oldham Studio, the logo was made from hand-drawn and hand-crafted marks, recreating the MoMA’s iconic logo with brush strokes, crayon scribbles, and crafted items. The playful letters then turned into a branded pattern which was applied to the packaging and connected the whole product line together.
I additionally created a custom hand-drawn typeface for product titles and instruction sheets.
Mix and Match Drawing Book
In addition to designing the Making with MoMA brand, I designed the cover artwork, packaging, and instructions for Making with MoMA’s “Mix and Match” Drawing Book. The drawing book is sliced into three separate drawing sections, inspired by “Exquisite Corpse”, a creative drawing game done by many Surrealist artists in the 1920s.
The drawing book was sold as a kit which also included a marker, a set of gel pens, and an instruction sheet with helpful tips.