Art Direction & Design
Illustration
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Plaid Ink
Plaid Ink is an activity-book and kids arts and crafts brand created by Todd Oldham. I designed the logo and branding in order to present to various brand collaborators.
I began the branding process by merging together inky typography, fluid graphics, and vintage-inspired plaid patterns. The logo was made to feel very inky and stamp-like, while the rest of the brand contained various shapes filled with plaid patterns. The branding was turned into a pop-up activity table (designed and rendered by Cat Hong) which we presented to various stores, along with our product designs.
2019