Play-Doh

While working as a contract Graphic Designer & Art Director for Play-Doh / Hasbro, I designed branding graphics and patterns, art directed photoshoots, and constructed packaging designs utilizing their new branding guidelines for 2024-2025.

Most of the projects are still in development and private, but I can show a collection of illustrated icons I created, and a few of the marketing materials they were used for (to the right).

As the Summer 2025 products are soon to be released, I can show the Grill Fun Playset I designed and art-directed as well. It incorporates a picnic-style pattern to fit in with Play-Doh’s new branding language. I art-directed this photoshoot and compiled the imagery to fit in with Play-Doh’s branding and packaging guidelines.

All Design Work

About Valerie
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